Modena, Italy, is famous not only for its Ferrari museum and balsamic vinegar but also for being the birthplace and home of IK Multimedia. Founded in 1996, IK Multimedia is an international music software and hardware enterprise that still manufactures products at their headquarters in Modena.

So, what's the story behind the success? And what's next? Watch as Leo Gibson interviews one of IK's founders and then the Product Manager behind TONEX.

We make stuff that sounds great but is not complicated to use in professional studio or for beginners, and not only with software. We do that with speakers, with pedals, with everything we do.

We wanted great tone and great accuracy, and models we could build something useful on. TONEX can run as software on any computer and with dedicated hardware at the right price. Those were our constraints, and that's the magic of our engineers.

Check out Leo Gibson on YouTube for more guitar gear demos and reviews.

TONEX Pedal and TONEX One are available now. Grab one or both with the new TONEX FX and build your dream pedalboard!

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